Search Engine Optimization Service

Search engine optimization could be one of the most abused service Industries ever. Do we have your attention now? Seriously though, why would New Media Roots make this statement? The reason is SEO is one part art and one part science.

A master SEO service is required to get consistent leads from your business website. The SEO Recipe is a master SEO service.

The art part is the style and strategy of an SEO recipe. This is very subjective and requires a lot of experience to master. The tactics we execute are the science.

Types of SEO Services

SEO services are all over the map. In general, there are three types of SEO service businesses. The first is the charlatan. The charlatan makes a lot of promises and present concepts full of buzzwords. Businesses want to avoid that charlatan. Second, is the big SEO service that employs many inexperienced workers to execute SEO at immense scale. The big SEO services are good or great at the basics. Finally, the SEO master service is one that has created a proprietary formula over years. An SEO master service is complex and extensive yet easy to understand and logical.

A Master SEO Recipe that Works

The SEO Recipe by New Media Roots is an SEO master service. The SEO Recipe is a proprietary optimization formula that was developed by over a decade of trial and error. It is very extensive in its tactics and execution yet very logical in its strategy.

The SEO Recipe delivers results by raising a businesses’ website search rank at scale. This enables the capture of the highest volume of new customer leads a market can bear. We execute current search ranking analysis, local geographic analysis, website code and content strategy in our SEO recipe. Code and content development, structured data, performance improvements, local business listings and ongoing SEO management are also included.

Current Search Ranking Analysis

Looking at how the business’ website ranks for many search terms is an important first step of The SEO Recipe. This step requires an analysis from a user perspective and from a marketing and technology perspective.

It is critical to obtain a clear understanding of the health, performance and potential of your business website. Google search is used during The SEO Recipe from the user’s perspective and competition is analyzed.

A User’s Perspective

From the user’s perspective, it is simply acting like a user and searching Google and Bing. We want to see how the business’ website appears for many different search terms. User perspective includes search for the business’ name, searching for the business’ products or services and competitive analysis. Searching the business’ products and services with local geographic keywords is also included in The SEO Recipe.

Marketing and Technology Perspective

From the marketing and technology perspective, it is reviewing and analyzing the health of the website and its page speed performance. We start with reviewing the security of the website. Is the website always secure with an SSL and padlock in the browser? We ensure the website resolves to one homepage URL instead of up to four. How the pages load or not load is also an important factor that is considered. Size of the code, images and overall application are also important SEO factors that will be analyzed.

Performance

Page speed is analyzed for all pages of the website using Google’s tools and other third party tools. Page speed performance  is a very important factor in competitive SEO. Although some content management systems limit the ability to positively impact speed, The SEO Recipe will identify other optimizations.

The SEO Recipe current search ranking analysis will provide a clear understanding of what value exists today. It is the starting point to then move on to opportunities and improvement. Therefore, current search ranking analysis provides a clear scope of the work that is needed for a business website to compete effectively in Google search and Bing.

Local Geographic Analysis

Geographic targeting may be the largest missed opportunity for businesses with websites.

People now use keywords and geographies in queries. They know what they need and ask specifically. The SEO Recipe analyzes and targets geographic areas you serve.

People, potential customers, have been using Google search and Bing for decades. People are much better searchers now. Their searches are more specific. Searches include local geographic keyword for any product or service they can get local. Mobile users and Google’s near me recommendation have also facilitated this behavior.

The SEO Recipe local geographic analysis combines a business’ service area with the products and services offered by a business. This combination identifies specific local geographic areas a business can focus on to create new customer lead acquisition channels. Consider this a local roadmap for the businesses’ website to expand and attract new customers.

Website Code and Content Strategy

The code and content of a business website is a very important factor in Google search and Bing. Website code must be clean and light allowing content to render quickly. This enables the user to click as fast as possible. We structure the content in a way that tells a story of the business and its products or services. Content serves as a vertical and horizontal structure for how search engines view the website, its business category and its products and service.

Low Confidence Equals Little Leads

Not surprisingly, content written and structured without a strategy makes it difficult for users to understand the business. When the business is difficult to understand, users to feel less confident. Therefore, lower confidence leads to less actions and little to no leads generated. Search engines also use content structure to understand the business and its’ products, services, and geographic areas it serves.

The code of your website tells a story just like content. The SEO Recipe focuses on both to deliver high search rank.

The SEO Recipe website code and content strategy is the development of how the website code will be written and how the content will be structured. This will ensure that the businesses website loads very fast, is easy read and understand, tells an overall story, and provides confidence so potential customers become new customer leads.

Code and Content Development

When it comes to code and content, less code and more content is best. Meaning, developing a website with very little code or light code will ensure better results from search engines and users. Publishing a website with lots of unique content also ensures positive search ranking benefits.

The SEO Recipe code and content development is the removal or addition of code and content to ensure fast loading pages and rich, unique content pages. Using tools and other methods, a website loading speed can be dramatically improved. Utilizing writers and content aggregation tactics, content will be created and published to enable strong authority of subject matter. We do not ignore these two important items. The SEO Recipe uses over a decade of experience and a proprietary formula to ensure high rankings and consistent lead generation.

Structured Data

Structured data is data that is on a website that provides categorical information to the search engines. This data is not visible to the user.

We use JSON Schema to structure data. The SEO Recipe includes specific JSON Schema structured data that delivers competitive search rank.

JSON structured data helps the search engines understand the websites meaning, category, and location in search results. It has very positive benefits for a business’s website ensuring proper indexing and higher search ranking in relevant categories.

The SEO Recipe structured data process includes a thoughtful strategy to ensure search engines clearly understand what the business is about. It specifies the products and services the business offers and the geographic areas served. We created the strategy by trial and error over many years.

We execute The SEO Recipe structured data strategy with extremely positive results. Structured data types and uses do change over time and New Media Roots stays on top of these regularly. This ensures that positive results persist, and a business website never loses search rank.

Page Speed Performance Improvements

Performance has become a very important SEO factor in the last few years. Ironically, Internet speeds in the World have increased so one would think that websites could be much richer now. Technology has enabled richer experiences on the web.

Page speed is an important factor for search rank. The SEO Recipe includes speed enhancements to edge out the competition.

However with most potential customers searching on mobile devices, Google and Bing want to ensure websites load fast. Users want to find what they are looking for quickly. Fast search and fast websites are the user experience Google is looking for. Any reputable SEO recipe must address this.

The SEO Recipe performance improvements use Google page speed insights and GTMetrix to score the website’s pages. Then, we make modifications to code, content, and media to ensure the website is as fast as possible. Getting the SEO recipe right requires consideration of performance and Brand.

We make specific considerations to ensure the website performs well and positively reflects the business Brand and style. The result is a website that looks great and is also very fast for the user so they can act quickly and become a lead.

Role of Local Business Listings

Local business listings on Google My Business and Bing Places have become a another very important factor for lead generation. Local listings are not directly SEO related but are still a very important element of an SEO recipe.

This is because business listings and your website work together in unison to create category authority. Meaning, when Google search clearly understands that your website and local listings are all working together, it rewards that. The content, style, and data on the website needs to correlate with the same content on the listings.

Google and Bing prominently display local business listings because they sell advertising. The SEO Recipe ensures your business listings and website work together for added value.

The SEO Recipe local business listings process is a review, edit and development of your local business listings. If you do not have local business listings yet, we will create them.

The business listings review will identify the content, media, and information necessary to accurately reflect the business and its’ products or services.

If necessary, business information content is created and data added. Product and service information is also be added or edited. Geographic service area information is identified and added. Together with your optimized website, your business listings will add complimentary value and additional new customer leads.

Ongoing SEO Management

Websites that are optimized well, have strong search ranking and deliver consistent new customer leads need to be actively managed. A business cannot leave their website alone and expect to attract new customers or generate leads. Proper management is necessary when search algorithm changes happen, errors occur, software needs updating, and structured data definitions change. We focus on these items and more to protect search ranking.

The SEO Recipe ongoing management service ensures the gains achieved in search ranking and lead generation are protected. Protection ensures that new customers and lead generation is consistent and continues to deliver forever.

Protecting search rank against competitors and algorithm updates is critical. The SEO Recipe management packages ensure search rank gains remain and leads continue.

Pro-Active and Reactive

SEO management is one part pro-active and one part reactive. Pro-active measures are necessary to understand forthcoming algorithmic changes, software updates and content updates. We execute reactive measures when unforeseen software errors occur or Google bot or Bing crawler have issues.

For the business owner, ongoing SEO management allows them to do what they love, run their business and serve customers. Clients of New Media Roots The SEO Recipe do not have to worry about their website anymore. New customers and leads generated from the website continue on indefinitely.

Reporting

Ongoing SEO management includes reporting that communicates important metrics about the business’ website. Important metrics about your website directly correlate with leads generated. The report also includes leads generated and trends.

In conclusion, every month New Media Roots and you will understand website metrics completely. Specifically, how website metrics translate into results, and outline any work necessary to improve results.

Search Engine Optimization Service Cities Sample

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